Recently, economical concernment is one of my big issue as a full time student without any jobs and incomes. Otherwise, to dress different is also make me concern every morning. Thankfully, fast fashion brands like H&M, ZARA and TOPSHOP are everywhere and they always keep enough stock for customers so now, it is easy to buy much more clothes than before. For example, I was also a full time university student in fifteen years ago. Buying many trend clothes were difficult for me even I had small income by part time job. Approximately, purchasing a garment per month was my best result but now I can buy three garments per month in same price furthermore these are always looks new and nowadays trend.
The word fast fashion is kind a new word which is used within a decade. Fast fashion is
“a term used to describe cheap and affordable clothes which are the result of catwalk designs moving into stores in the fastest possible way in order to respond to the latest trends” (MACMILLAN DICTIONARY: http://www.macmillandictionary.com/open-dictionary/entries/fast-fashion.htm)
so, they should be quick and cheap like fast food. When a company make clothe cheaper, they usually use the method of mass production. Mass production is “To produce in great quantities by a standardised, mechanised process. Ready-to-wear is a form of mass production; however, the term has come to mean the volume market.”(Gavin Waddell, How Fashion Works: Couture, Ready-to-Wear and Mass Production, Blackwell publishing, the UK, 2004)
Fast fashion with mass production has been changed consumers behaviour. Buying fashion items is one of the daily amusement in these days. However, fast fashion with mass production has some negative points. Firstly, low cost labour with poor working environment in developing countries which we studied before is very negative point for saving human rights. Also, over stock and making CO2 footprints are harmful for ecological viewpoint. Wearing same and less originality are likewise deplorable point.
Particular, thing to be discussed as I used to work as quality control is the hollowing out of industry and quality of production.
The ironical report was spread just before the world big event in 2012.
As a convention, national team uniforms for the Olympic are produced in their own country. Specially, for the country which has a big fashion city as London, Paris, Milan, Tokyo and New York this is a good opportunity to show their great industrial power to the world. Additionally, it can be national undertaking for domestic industry so, the country work with local designer and local company. For instance, British national uniform was designed by Stella McCartney.
The USA national uniform was designed by Ralph Lauren which is one of the global famous high class brand in the USA. But when the tag had been checked the problem was come up because it was not made in the USA. It was made in China.
“Politicians from Left and Right expressed dismay that the job of producing the outfits that will be donned by their athletes for official ceremonies had not given to ailing American manufacturers.
“It is not just a label, it’s an economic solution,” said Steve Israel, a Democrat who represents New York. “There are 600,000 vacant manufacturing jobs in this country and the Olympic committee is outsourcing the manufacturing of uniforms to China? That is not just outrageous, it’s just plain dumb.”
The blazers, trousers, skirts and berets were designed by Ralph Lauren, one of America’s leading designers. “You’d think they’d know better,” said John Boehner, the Republican House Speaker.
The disclosure prompted a rare moment of unity in an era of ferocious partisanship in Washington that has frequently brought gridlock to the US political system.
“I am so upset,” said Harry Reid, the Democrats’ Senate leader. “I think the Olympic committee should be ashamed of themselves.
“I think they should take all the uniforms, put them in a big pile and burn them and start all over again,” said Mr Reid, who added that it would be preferable for the athletes to wear a plain vest bearing a hand-painted “USA”. Letters of protest were sent to the US Olympic Committee (USOC).
With unemployment stuck at more than eight per cent and new job creation almost stagnant, the outsourcing of work has become one of the most fiercely-contested issues of the presidential campaign.
In a statement, the USOC said: “We’re proud of our partnership with Ralph Lauren, an iconic American company.” Lauren’s firm declined to comment.” (The telegraph, 13 Jul 2012)
http://www.telegraph.co.uk/sport/olympics/news/9398541/US-Olympic-uniforms-made-in-China.html This is not unusual for our daily clothes. Most of clothes are made in other countries for saving cost. Actually, it was for saving cost at first but after years ago, many domestic factories close their business as a result of flowing out of jobs to overseas. Finally, it is difficult to find good garment factories in local area.
“The fall-off in both textile and apparel employment in the United States has continued if not accelerated. The average annual number of U.S. employees in textile mill products in 1990 was 691,000. By the end of 1998, that number had dropped to 579,000. In apparel-making, the drop was from 1,036,200 to 731,000 in the same period. (Maurice J. Johnson Evelyn C.Moore, Apparel Product Development, Prentice Hall, The USA New Jersey, 2001)
This is the number of the USA but similar things are happen in any other countries too. It could be happen in Japan and the UK too. Saving domestic industry is sometime forgot under the growth of economic but to protect manufacturing is same as protecting culture and tradition otherwise, there were possibilities to growth economics in same term.